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Knowing Your User. The importance of User Research.


Buying an off the shelf system sounds easy. Its just a price on a website. But in the real world – you need an expert to configure them to make them do exactly what you would benefit the most from. We know that what you think you want may not always be exactly what you need, so our staff always try to get to know your business a bit better to help get things configured right. There may be some optional features you dont need (save costs), and some others that will actually increase revenues.


Take for example an EPOS system. There are “lots out there”; All different, and very confusing as to what does what. Many people go looking and choose on price just alone because they are looking for an “EPOS” without actually thinking what it does for them. At a basic level, an EPOS is a glorified calculator and receipt printer. What is that actually worth to you for what it costs.

Beyond that, good EPOS systems go further to help and manage your site, store, staff, accounts, supply chains and processes. System features should help your buisiness. For each thing feature (thing they do) you need to ask what does that save you in costs (add up costs based on time taken, in store issues, staff turnover, loss of customers, adding up errors etc) and provided itself costs less than it saves you it becomes an obvious tool when used right. For example if you spend 30 minutes each night adding up credit card machine receipts and balancing that against takings, an EPOS that does that for you (If an EPOS connected to the card machine) will save you 15+ hours staff costs a month, or if you are the owner – 180 hours of your life back each year.

If a system is integrated to the card machines used at tables for payments, they can save 3-4 mins on every “at table” payment. For a busy lunch turnover in a city restaurant, this can give you almost an entire staff member back in time, which is better used on serving customers.


When looking for a system to run your business, take a little bit of time to understand your business and how whatever system you are putting in will help. If you can not answer that question, dont spend the money. Use companies that are willing to spend the time helping you understand the system and get it set up right, as that is how you get the most benefit.

3 thoughts on “Knowing Your User. The importance of User Research.”

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